THE INFLUENCE OF TELEVISION ADVERTISING ON CONSUMER PRACTICES FOR CHILDREN Thamires Andrade Pereira, Irene da Silva Coelho

Resumo

This article seeks to understand the possible influences of televisionadvertising media in children's consumption practices. With the central idea ofworking with technology and media literacy, the aim of the research is toinvestigate the influence of television commercials in the child currentlyabsurd consumerism promoted by the media. And to verify the possibility ofusing the TV as a language approaches to usual daily themes. Literaturesearches were conducted in books, magazines, and the Internet, websites, reports,and other commercial and observation aimed at children. These searches broughtresults that may contribute to the mediation of the child's contact with thetelevision media in lessons more enjoyable and interesting. Among theconsiderations addressed in this research, I make a reference to the possibleconsequences in the learning processes of social practices of consumption. Keywords: TV, Advertising, Mediation Teacher, Education, Consumer.