MARKETING AND RELIGIOUS TOURISM: THE INFLUENCES OF CHRISTIAN FAITH ON THE ECONOMY OF CAMBORIÚ AND NOVA TRENTO/SC Jonas Felix dos Santos, Fagner Evangelista Severo

Abstract

Marketing has expanded its power of influence in recent years and as a consequence has attracted and involved several publics. One of its aspects, the religious marketing has become a phenomenon in Brazil in recent decades, promoting religious tourism in Camboriú and Nova Trento / SC on a large scale, motivating millions of believers to search for their beliefs. The objective of the present study was to investigate if the religious tourism in these cities has influenced the local economy. The methodology adopted was exploratory, using as a method, a bibliographic review, which is characterized by being developed based on scientific productions previously elaborated. Thus, the results allowed to observe that both municipalities are inserted in a scenario rich in contributions to tourism and to the economy, which would not make sense without religious tourism.