THE INFLUENCE OF THE INTERNET ON COSMETICS PURCHASES

Abstract

This study analyzes the evolution of cosmetics and communication technologies, highlighting their influence on generations Y and Z. Methodology: Bibliographic review of scientific journals, monographs, dissertations, legislation and news on the subject. Development: Social networks need constant monitoring of platforms to reduce the constant exposure of beauty content, particularly for children and young people. As a result, to provide young people with a future without serious image distortions and health problems. Conclusion: Skin care is a historical concern, intensified by cosmetics marketing and social media outreach. The irrational use of these products due to easy access can bring negative future consequences.

Keywords: social media; consumers; generation Y and Z; cosmetics; influencers