ANALYSIS OF THE INFLUENCE OF MEDIA ON WOMEN'S SELF-ESTEEM AND WELL-BEING

Abstract

This study investigates the influence of media and social networks on the self-esteem and well-being of women from different age groups. Through an online questionnaire with objective questions, the research analyzed women's perceptions of the aesthetic standards portrayed in the media. The results indicate that younger women are more vulnerable to idealized beauty standards, showing greater emotional impact and body dissatisfaction. In contrast, older women demonstrate a more critical stance and greater self-acceptance, suggesting that maturity contributes to the development of a stronger self-image. The study reinforces the importance of promoting more diverse and realistic representations of women in the media, as well as educational initiatives that encourage critical thinking and the strengthening of self-esteem, especially among younger women.