THE INFLUENCE OF THE PHYSICAL LAYOUT ON BUSINESS COMPETITIVENESS: A CASE STUDY IN THRIFT STORES IN THE CITY OF CUBATÃO-SP

Abstract

In the business scenario, the physical layout is a crucial tool for competitiveness. This study analyzes its impact on the operational performance of thrift stores in Cubatão-SP, characterized by high inventory turnover and often informality. Through qualitative-quantitative research, questionnaires were applied to 415 consumers and 14 owners, complemented by on-site visits. Results showed that the organization of the space is recognized by 87.5% of consumers as a decisive factor in the shopping experience. Among owners, empirical use of categorization was identified, but also challenges such as spatial disorganization and stockpiling. It is concluded that layout strategies, such as logical categorization, can optimize operational flow and increase the competitiveness of these ventures