Observatoriodoturismo.com: management of performance indicators and public policies to promote tourism on the coast of São Paulo Aristides Faria Lopes dos Santos, Marcos Araújo Balzano, Daiane Francis Oliveira de Magalhães

Abstract

The service sector is the main employer on the coast of the state of São Paulo, in southeastern Brazil, and tourism-related businesses have significant economic and social importance. The economic activity linked to tourism is predominantly made up of micro, small and medium-sized enterprises, as well as informal and self-employed businesses. The government, at the federal, state and municipal levels, has a constitutional duty to promote and encourage tourism as a factor in social and economic development. From this perspective, it can be seen that government action can boost the tourism sector and make tourist destinations more competitive in their markets.