Internet of things as marketing tool on service queue management Fabiano Nogueira de Sá e Sousa

Abstract

 The purpose of this paper is to study a way to alleviate idle time spent by people in service queues, since their formation occurs in an unpredictable manner, the search for a balance between the provider's economic viability and customer satisfaction is studied over 100 years, through the resources available through technology that we constantly use as smartphones and the concept of internet of things, it is possible to collect data to manage this system intelligently thus avoiding some bottlenecks, causing a positive psychological effect on the customer and can be used as a marketing tool.