STRATEGIC LEADERSHIP: THE ROLE OF COMMUNICATION IN THE EFFICIENCY OF PROJECT MANAGEMENT

Abstract

This research aimed to investigate the role of effective communication in project management, with an emphasis on clarity and transparency as enhancing elements. The literature review covered the five areas of specialization recommended by PMI, focusing on communication practices, their impact on team collaboration and the overall efficiency of projects. The methodology adopted consisted of an analytical approach, exploring various bibliographic sources to understand the relevance of effective communication in different organizational contexts. The analysis included the intersection between strategic leadership, information technologies and communication practices, outlining how these elements can be integrated to optimize project management. The conclusions point to the centrality of effective communication in the dynamics of project teams. Clarity in communication was identified as key to minimizing misunderstandings and establishing a solid foundation for goal alignment. Transparency, in turn, strengthens trust among team members, promoting an environment conducive to collaboration. These factors, when integrated with strategic leadership and the judicious use of technologies, result in operational efficiency and team cohesion. The research highlights the continuous need for investment in practices that promote effective communication as an essential pillar for successful project management in organizational environments.