The importance of the General Data Protection Law in the context of the privacy of individuals Luiz Antonio Ferraro Mathias, Antonio Carlos Marques do Amaral Guerra, Ana Carolina Caetano Senger, José Avelino dos Santos Moura, Fernando José Cesílio Branquinho, Marcos Antonio Santos de Jesus, Fernando Augusto dos Santos Ribeiro

Abstract

This scientific article deals with the importance and applicability of the General Data Protection Law - GPD, to protect the personal data of natural persons (individuals) whose processing takes place in any part of the national territory. The protection of personal data is a much-discussed topic today and ranges from fundamental rights such as the protection of intimacy and private life, to the understanding of an autonomous right facing unprecedented questions regarding its use, arising from the introduction of new technologies and the internet, in addition to changing paradigms in social relations and the economy. The accentuated exposure of users on social networks, the internet, as well as the exponential increase in data production allows organizations to make use of this information in the most different ways. As violations of people's personal data increase in society, especially in the virtual environment, the need for legal protection arises. In this context, Law 13,709/2018 (LGPD) came as a major advance in the regulation of the processing of personal data in Brazil, with the aim of protecting personality rights, which derive from the dignity of the human person, enshrined in the Federal Constitution. Sanctioned on August 14, 2018, the LGPD came into force in August 2020 and affected most Brazilian companies, where its main objective is the protection of fundamental rights to freedom and privacy and the permission of free development of the personality of the natural person.