Participatory culture and second screen: The evolution of interactivity models in musical reality shows Camila Neves Carvalho, Maria Cristina Pereira Matos

Abstract

This article aims to identify the evolution of interactivity in the musical reality shows' formats. This article aims to assess the influence of interactive applications in television audience. Starting from the comprehension of how the technological development have affected human behavior, giving rise to new terminologies, as the participatory culture and the phenomenon of second screen, and to what extent they have influenced the television content production and the conception of a new television, the Social TV. The unidirectional model of mass communication, prevalent in the last century, since the advent of television, where the receiver had no active role in the communication process, has recently giving way to a bidirectional model of communication, where through a response channel allows the interaction, collaboration and participation of the receiver with television programming. Seeks to make a reflection about the subject, contextualizing main concepts, the models of interactivity evolution, pointing the factors and the influence of the society behavioral change in the TV market. Concludes with the observation and analysis of the interaction ways of the musical reality shows’ formats: Fama, The Voice Brazil and SuperStar shown by Rede Globo.