NON-VERBAL LANGUAGE IN LEADERSHIP AND UNDERSTANDING THE MESSAGE TRANSMITTED Daniela de Carlis Mendonça

Abstract

The objective of this study is to analyze and understand whether the use of nonverbal language in leadership favors or hinders understanding between the sender and the receiver of the message. Verbal language must match nonverbal language and the message received must have the same meaning as when it was transmitted, without noise. The leader, through nonverbal language, must reinforce his ideas and facilitate understanding among his subordinates. Speech reinforced with gestures results in trust and respect, strengthening the relationship between leader and subordinate and consequently in positive results. Based on published articles on the subject in books, articles, dissertations and theses, the aim is to reduce the noise in communication between sender and receiver by synchronizing verbal and nonverbal language, enabling the probability of greater understanding. When the leader transmits verbal language that is different from the nonverbal language without realizing it, it hinders understanding, creates doubts and interferes with the credibility of the subject addressed.